White House Withdraws from Menthol Ban: How You Can Still Make a Difference
In April 2022, the FDA submitted rules to restrict the manufacturing, distribution, and sale of menthol-flavored cigarettes—15 years after the Family Smoking Prevention and Tobacco Control Act was passed in 2009 (FDA). This important act banned all flavored cigarettes, except for menthol, which has disproportionately impacted vulnerable populations, particularly Black Americans (FDA, 2022). Despite the potential health benefits of the ban, the new administration has decided to withdraw the rule (CNN, 2025).
So, what does this mean for health equity and the fight against menthol? While this may seem like a setback, the good news is: we can still make a difference. Advocacy remains one of the most powerful tools in protecting vulnerable communities from the tobacco industry's targeted marketing. Here's how you can help:
1. Join Local Coalitions
Groups like the New Mexico Allied Council on Tobacco are at the forefront of nicotine use prevention and health equity efforts. By joining these coalitions, you’ll stay up-to-date on statewide efforts, events, and legislative changes that impact our communities.
2. Volunteer with Public Health Organizations
Organizations like the No Minor Sale campaign, American Lung Association, and American Heart Association need your help to spread awareness about menthol as a health equity issue. Whether it’s advocating for policy changes, engaging local officials, or educating youth about the dangers of nicotine products, your involvement can make a huge difference.
To learn more about how you can help as a No Minor Sale adult volunteer, visit NoMinorSale.com/Take-Action.
References
FDA. (n.d). Family Smoking Prevention and Tobacco Control Act - An Overview. Retrieved from https://www.fda.gov/tobacco-products/rules-regulations-and-guidance-related-tobacco-products/family-smoking-prevention-and-tobacco-control-act-overview
FDA. (2022, April 8). FDA Proposes Rules Prohibiting Menthol Cigarettes and Flavored Cigars to Prevent Youth Initiation, Significantly Reduce Tobacco-Related Disease and Death. Retrieved from https://www.fda.gov/news-events/press-announcements/fda-proposes-rules-prohibiting-menthol-cigarettes-and-flavored-cigars-prevent-youth-initiation
CNN. (2025, January 24). Trump administration withdraws proposed menthol ban. Retrieved from https://www.fda.gov/news-events/press-announcements/fda-proposes-rules-prohibiting-menthol-cigarettes-and-flavored-cigars-prevent-youth-initiation
