No Minor Sale is an educational campaign working to reduce illegal tobacco sales to minors. This Initiative is implemented by concerned citizens and parents across New Mexico and by Evolvement, New Mexico’s largest statewide youth-led movement. No Minor Sale is supported by the New Mexico Department of Health’s Tobacco Use Prevention and Control (TUPAC) program with Tobacco Master Settlement Agreement Funds.

Although youth are prohibited by law from buying tobacco, roughly 15% of tobacco retail stores illegally sold tobacco to minors last year. If youth perceive that it is easy to access tobacco, they are more likely to use it.

Research overwhelmingly shows that restricting youth access to tobacco decreases use and reduces their likelihood of becoming established tobacco users. Nearly 9 in 10 tobacco users start before the age of 18, making youth tobacco prevention one of the single most powerful strategies we have to reduce smoking and improve health in New Mexico.

RETAILERS DON’T KNOW THERE’S A PROBLEM

More education is needed to explain evolving tobacco regulations, the impact of underage tobacco sales, and how retailers can help prevent illegal transactions at their own store.

THERE’S LIMITED INCENTIVE TO FOLLOW THE LAW

       Right now, retailers only receive a compliance check 1-2 times per year. When stores are caught selling to minors, the penalties are inconsistent and often weak.

1 out of only 13

New Mexico is one of only 13 states that does not require a license to sell tobacco. Tobacco retail licensing is a proven way to reduce youth access to tobacco products. Rulebreakers lose their license, which provides a strong incentive for businesses to follow the law.

WE DON’T KNOW WHERE TOBACCO IS SOLD

Retailers go in and out of business frequently, and our state does not require tobacco retailers to register or obtain tobacco licensing. If we don’t know where tobacco is being sold, it is difficult to enforce the law.

Get The Facts

Want to learn more? Download this fact sheet.

THE FOLLOWING ORGANIZATIONS ARE PARTNERS IN THIS INITIATIVE: