No Minor Sale is an education and advocacy campaign working to reduce illegal nicotine product sales to minors. This initiative is implemented by concerned citizens and parents across New Mexico and by Evolvement, New Mexico’s largest statewide youth-led movement. No Minor Sale is supported by the New Mexico Department of Health’s Nicotine Use Prevention and Control (NUPAC) program with Tobacco Master Settlement Agreement funds.

Although it is illegal for anyone under 21 to purchase nicotine products, the 2024 National Youth Tobacco Survey (NYTS) reveals that 1.63 million youth are currently using e-cigarettes. Nearly 9 out of 10 of them prefer flavored e-cigarettes, with options like fruit, candy, desserts, mint, and menthol. This indicates that there is a strong appeal for flavored nicotine products.

What can be done to help this issue? 7 states and over 390 local governments across the U.S. have taken action to restrict flavored nicotine products, aiming to protect youth from the tobacco industry’s predatory marketing tactics. Research shows that restricting youth access to nicotine products decreases use and reduces their likelihood of becoming long-term, established nicotine users.

1 IN 4 NEW MEXICO HIGH SCHOOL STUDENTS USE E-CIGARETTES

More than 25% of high school students in New Mexico—roughly 1 in 4—are currently using e-cigarettes. In a classroom of 20 students, that means at least 5 could be using these harmful products.

NEW WAVES OF YOUTH ARE BECOMING ADDICTED TO NICOTINE EVERY YEAR

Every year, 3,500 New Mexican youth—under the age of 18—try cigarettes for the first time.

TOBACCO INDUSTRY PREDATORY MARKETING TACTICS

Every year, the tobacco industry spends $33.4 million dollars on marketing efforts in New Mexico to cut costs for nicotine product manufacturers and distributors, making their products more accessible to youth and other vulnerable populations including LGBTQ+ and Black communities.

NICOTINE REGULATIONS MAKE A DIFFERENCE

The most effective way to safeguard New Mexico's youth is to advocate for protective policies. Students living in states with no or minimal nicotine regulations are more likely to become daily nicotine product users when compared to those living in states with strong regulations.

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THE FOLLOWING ORGANIZATIONS ARE PARTNERS IN THIS INITIATIVE: