Jun 13, 2024 2:00pm

How Flavors Encourage Youth Nicotine Product Use

My name is Shaylee Seright and I was a student at Portales High School, and an Evolvement youth advocate working on the No Minor Sale campaign. No Minor Sale is an educational and advocacy campaign that fights to stop the illegal sale of nicotine products to minors. The campaign also educates about why flavored nicotine products are so dangerous and have become a popular product amongst youth due to the various flavors available. 

I have helped No Minor Sale by participating in the Portales Peanut Valley Festival two years in a row, where we collected surveys from the community about their opinions on the dangers of flavored nicotine products. I have also participated in a partner presentation to the Curry County Health Council, where my partner and I explained the need for support from local organizations to protect youth from these products.

According to the 2023 National Youth Tobacco Survey, 90.3% of high school students and 87.1% of middle school students who used e-cigarettes in the past 30 days reported using a flavored e-cigarette during that time1. This alarming percentage shows how appealing flavors are and that youth are more likely to use flavored nicotine products than unflavored.

From both of these campaign opportunities, I have learned more about how harmful flavored nicotine products are and have been able to educate my community about this issue. This cause is something that needs more attention because the youth and my community are unaware of how flavors continue to encourage youth nicotine product use. 

In order to help stop this problem, continued education and support are needed. Head to NoMinorSale.com/Take-Action to learn more about how you can help!

1Birdsey J, Cornelius M, Jamal A, et al. Tobacco Product Use Among U.S. Middle and High School Students — National Youth Tobacco Survey, 2023. MMWR Morb Mortal Wkly Rep 2023; 72(44);1173–1182.

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